Our Story
Built by South Africans, for South Africans
Plus27 was created to bring a true taste of South Africa to the UAE — a place where nostalgia meets quality, and where home is never too far away.
WHY WE STARTED
It started with homesickness
There’s nothing quite like the taste of home. For many South Africans living abroad, it’s the small things that matter most — the familiar flavours, the snacks you grew up with, the products that instantly take you back. The little things that bring comfort, memories, and a sense of belonging. At Plus27, we’re here for those moments.
We carefully source authentic South African products so you can rediscover the comforts of home and reconnect with what matters most. Our aim is simple: to offer genuine products at fair, honest prices — without inflated markups — making it easier for you to stay connected to home.
Because no matter how far you are, home should always feel within reach.
OUR ROOTS
Born in South Africa. Now based in Dubai.
Founded by proud South Africans from a small coastal town on the South Coast of KZN, Plus27 is built on a deep connection to home, culture, and community.
Growing up surrounded by the flavours, traditions, and way of life that make South Africa so unique, the founders developed a lasting appreciation for the simple things — the food, the people, and the feeling of belonging.
Now based in the UAE, that connection remains stronger than ever. Plus27 was created out of a genuine passion to share that experience with others — to bring a piece of home to fellow South Africans abroad and to celebrate the culture they are proud to call their own.